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The aim of our branding exercise was to develop a corporate identity that would be memorable as well as drive home a "trustworthy, easy, quality, yet affordable" message. The logo we have created for our client incorporates a number of elements that certainly deliver. The combination of the easy in easy out icon on the left with the slanted edges showing ease and speed, combined with the incorporation of the plane into the A (thus reminding the market of the proximity to the Airport) work well in synergy with the simple yet effective colour scheme.
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